Een halve maand geleden berichtten we al dat Chris Hook AMD verliet na er zeventien jaar gewerkt te hebben. Zijn laatste functie was hoofddirecteur ‘Global Product Marketing’ en velen zien hem als één van de grondleggers van de guerrilla marketing. In zijn toenmalig bericht liet Hook weten dat hij eind april aan zijn nieuwe uitdaging zou starten.
We zijn ondertussen de laatste dag van de maand april en Hook heeft gisteren in een mail laten weten dat hij een nieuwe marketingjob begint bij Intel. Hij volgt dus Raja Koduri dus, die eind vorig jaar al de overstap maakte. Chris Hook zal deel gaan uitmaken van de marketingtak voor "visuele technologieën en aankomende discrete grafische producten".
Interessant aan de mail is dat Hook met geen woord rept over "gaming", dus of de aankomende producten ook daarvoor bedoeld gaan zijn, is nog maar de vraag. De volledige mail kan je hieronder teruglezen.
Friends,
I’m exhilarated and energized to be starting a new marketing leadership role at Intel in Santa Clara, CA.Intel is a company I’ve long admired and is without a doubt the finest silicon engineering company in the world. It also has a rich history of processor innovation dating back to the Intel 4004, which was released the year I was born. It has an equally rich history in marketing innovation, having succeeded what was once the unthinkable - turning what started as an unassuming 16-pin black ceramic integrated circuit into a household name and notable consumer brand.
As many of you know, it was recently announced that Intel is embarking on a journey to expand its leading position in integrated graphics for PC with high-end discrete graphics solutions for a broad range of computing segments, and will be growing its technology portfolio across computing, graphics, media, imaging and machine intelligence for clients and data centers, AI, and edge computing.
That’s a pretty exciting journey, and one I personally want to be part of. So starting tomorrow, I’ll be assuming a new role in which I’ll be driving the marketing strategy for visual technologies and upcoming discrete graphics products.
I’m also excited to meet the Intel team. The folks I’ve met there so far are the best in the world at what they do; they’re laser-smart and driven to win. And there are also a few good Intel folks that I’ve had the privilege of working with in the past at AMD, world-class engineering leaders Ari Rauch, Raja Koduri and Jim Keller, who at multiple points in their careers have architected and engineered some of the most respected software and silicon in history.So here’s to the future – one with competition, choice and incredible technology.
Cheers,
Chris
Chris Hook
